Order “Pluck
the FUD”
“Learning how to Pluck the FUD will change your life forever”
— Brian Tracy (World Authority on Sales and Leadership)
Pluck The FUD
“Over 20 years working in sales, leading sales teams and mentoring tens of thousands of sales leaders, has given me great insight into the biggest challenges in sales. I’ve found that the #1 threat to more sales is FUD—Fear, Uncertainty and Doubt. Learning how to Pluck the FUD becomes the greatest advantage for any salesperson or sales leader to master.” - Ben Ward
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If you are looking to get greater results personally in sales or with your team, I wrote this book directly for you. I’ve navigated the FUD jungle myself for years—I’m like your safari guide, I’ve been there, and I’ve come back for you! The principles, strategies and tools in “Pluck the FUD” have inspired thousands of people all over America who have applied them with tremendous results. These strategies work if you work them. I challenge you to “Pluck the FUD.” -Ben Ward
The FEARLESS Formula
What if there was a way to systematically get rid of Fear, Uncertainty or Doubt when it creeps into your mind? How much value would it bring into your life to be equipped and know how to get rid of unwanted FUD?
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Well, I know a lot about Fear, Uncertainty and Doubt as I knocked doors for a living for more than ten years, also as an entrepreneur who rose to the top creating a publicly traded company, earning millions of dollars, and then having lost everything as my success came crashing down to the ground. To pick myself back up, I created a simple S.Y.S.T.E.M. “Save.Your.Self.Time.Energy.Money”, I call the Fearless Formula™ has been the key to success and helped me personally “Pluck the FUD” in my own life.
Focus and Fixate
Don’t fertilize the FUD! You gotta avoid the fixation error at all costs. By applying this first tool in the fearless formula, you are on your way immediately to #Pluck the FUD!
Eat The Frog
Feared things first! Mark Twain put it best… “If you’re gonna have to eat a frog in a day, you might as well eat it first thing in the morning” Unlock the second secret of the formula to help you #Pluck the FUD!
Ants Of The Brain
Annihilate the ANT’s! This tool will help you get rid of the ‘Automatic Negative Thoughts’ that constantly barrage your brain. It’s like ant spray to the ANT’s of your brain to help you #Pluck the FUD!
Kick In The RAS
Give yourself a Kick in the RAS! The Reticular Activating System is a powerful part of each brain that serves as a filter to your focus. In this section of the fearless formula I show you how to give it a kick to #Pluck the FUD!
Love
“Perfect love cast out all fear” Is this true? How does it work? Why is love a key element, and how is it harnessed to #Pluck the FUD!
Equip
“When I am prepared I feel faith, when I am not prepared, I feel fear” -Ben Ward. In this chapter the author reveals 3 actionable tools to become equipped to #Pluck the FUD!
Stronger Than Fear
The 3 W’s stronger than fear. A deep dive into 3 simple strategies that annihilate fear. These can be adopted anytime, anywhere, without any outside resources beyond your mind to help you #Pluck the FUD!
Stand Guard
This one tool is like hiring a bodyguard and putting him at the door of your mind. The most powerful four words that you can apply immediately to #Pluck the FUD!
What people are saying
“Pluck the FUD has helped me take action on the most important things I fear doing.”
— Paul Giddings (Founder, SoCal Auto Style)
“Pluck the FUD has been a game changer for us and our business since the minute we heard Ben teach it on stage.”
— Brenda & Raizy Reider (Owners, thebreiders.com)
“Pluck the FUD to become unstoppable.”
— Mike “C-Roc” Ciorrocco (CEO, People Building Inc.)
“I work with the biggest names in personal development. Ben Ward is the real deal. His insights will change your life! If you don’t take the time to read Pluck the FUD, then you’re not serious about making a better life for yourself.”
— Chip Hopper (Founder, BookJedi)
